Considerable IT market diversification makes it difficult for companies to reach potential customers with their message. Even high innovation and the quality of the equipment, software or services offered is not enough to make it become recognizable without adequate marketing support, favored by public relations activities. In order to promote your own solutions, it is […]
Polish IT market has already undergone the phase of a double-digit growth, but still has not reached full maturity. According to IDC, it is the proportionate share of hardware, software and services sale that is a sign of market maturity. In Poland, in 2019 as much as 51% of the turnover was generated by hardware, […]